We are proud to extend our heartfelt congratulations to Professor Yinghua Huang for being recognized as one of the 50 Most Influential Educators in Hospitality for 2024 by the International Hospitality Institute (IHI). This prestigious accolade celebrates Professor Huang’s exceptional contributions to the field of hospitality and tourism education, acknowledging her as a leader who is shaping the future of the industry.
We are thrilled to spotlight Serkan Saka, one of our new assistant professors, whose research on brand activism is already making waves in both academia and the industry. Serkan’s work explores the intricate dynamics between consumer behavior, corporate strategy, and societal change. His recent roundtable session at the Association for Consumer Research Conference in Paris, France, titled “A Global Perspective on Brand Activism and Consumer Movements,” explored the rising expectations for companies to engage with social and political issues. This rise in brand activism signals a major shift in how consumers and corporations interact, with profound implications for businesses worldwide.
At Lucas College of Business, we’re not just about teaching business; we’re about living it, breathing it, and giving back to our community. That’s why we couldn’t be more excited to celebrate two of our own, Meghna Virick, professor and associate dean for faculty and research and Stoyu Ivanov, professor of finance, as they step into impactful new roles on the Board of PremierOne Credit Union. Continue Reading…
In their recent academic paper, “How Texts Confuse Online Buyers: Quantifying Text Quality of Online Product Descriptions,” researchers from San José State University’s Lucas College, Ming Zhou and Shaonan Tian, alongside Yang Sun from Park University, dive deep into the ways product descriptions can make or break consumer engagement and online sales. This study is a prime example of applied research with direct industry impact, offering actionable insights for e-commerce platforms and retailers.