September 9, 2024

Unlocking the Power of Words: How Native vs. Non-Native Product Descriptions Influence Online Sales and AI Detection

In their recent academic paper, “How Texts Confuse Online Buyers: Quantifying Text Quality of Online Product Descriptions,” researchers from San José State University’s Lucas College, Ming Zhou and Shaonan Tian, alongside Yang Sun from Park University, dive deep into the ways product descriptions can make or break consumer engagement and online sales. This study is a prime example of applied research with direct industry impact, offering actionable insights for e-commerce platforms and retailers.

September 5, 2024

A Summer of Learning: Tanvi Kothari’s Global Conference Highlights

This summer was a whirlwind of conferences and worldwide workshops for Tanvi Kothari, Lucas College, and Graduate School of Business MBA program director and professor in the School of Global Innovation & Leadership. She was busier than ever, adding to her academic adventures.

“These experiences not only enriched my academic prowess but also brought me fresh insights and innovative teaching methods for the classroom,” said Kothari.

August 28, 2024

How Research by SJSU’s Mithila Guha is Decoding Social Media Activism

It’s a “gidday” in the Lucas College and Graduate School of Business when an up and coming faculty member makes an impact at the international level. Mithila Guha, assistant professor of marketing, spent part of her summer presenting research in Sydney, Australia, at the 46th INFORMS Society for Marketing Science (ISMS) Conference.

August 1, 2024

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Welcome to the SJSU Lucas College and Graduate School of of Business blog! To learn more about our programs and certificates, please visit sjsu.edu/cob.