At Lucas College of Business, we’re not just about teaching business; we’re about living it, breathing it, and giving back to our community. That’s why we couldn’t be more excited to celebrate two of our own, Meghna Virick, professor and associate dean for faculty and research and Stoyu Ivanov, professor of finance, as they step into impactful new roles on the Board of PremierOne Credit Union. Continue Reading…
In their recent academic paper, “How Texts Confuse Online Buyers: Quantifying Text Quality of Online Product Descriptions,” researchers from San José State University’s Lucas College, Ming Zhou and Shaonan Tian, alongside Yang Sun from Park University, dive deep into the ways product descriptions can make or break consumer engagement and online sales. This study is a prime example of applied research with direct industry impact, offering actionable insights for e-commerce platforms and retailers.