Henry David Thoreau famously said, “Success usually comes to those who are too busy to be looking for it.” If anyone in San José State University’s Lucas College and Graduate School of Business matches this energy, it is definitely Annette Nellen. Continue Reading…
If you ask Google what makes a great assistant professor, its AI Overview will tell you it’s someone who demonstrates a strong balance between effective teaching, impactful research and positive engagement with colleagues and students. Perhaps this very definition is the goal that inspires early academics to apply for the Paul R. Lawrence Fellowship, where fellows are trained in case research, writing and teaching. Continue Reading…
Imagine getting an MBA at a school with direct access to Silicon Valley’s top minds. This summer, Early Career MBA students who took a Strategic Thinking course at San José State’s Lucas College and Graduate School of Business did just that. Through a series of guest speaker sessions, they learned from prominent leaders at innovative companies like Splicer Films, Intel, Asana and Cadence Design Systems. The speakers shared their experiences and insights on topics ranging from new venture creation to mergers and acquisitions, offering valuable lessons that aspiring entrepreneurs and business professionals can incorporate into their work and studies this semester. Continue Reading…
We are proud to extend our heartfelt congratulations to Professor Yinghua Huang for being recognized as one of the 50 Most Influential Educators in Hospitality for 2024 by the International Hospitality Institute (IHI). This prestigious accolade celebrates Professor Huang’s exceptional contributions to the field of hospitality and tourism education, acknowledging her as a leader who is shaping the future of the industry.
We are thrilled to spotlight Serkan Saka, one of our new assistant professors, whose research on brand activism is already making waves in both academia and the industry. Serkan’s work explores the intricate dynamics between consumer behavior, corporate strategy, and societal change. His recent roundtable session at the Association for Consumer Research Conference in Paris, France, titled “A Global Perspective on Brand Activism and Consumer Movements,” explored the rising expectations for companies to engage with social and political issues. This rise in brand activism signals a major shift in how consumers and corporations interact, with profound implications for businesses worldwide.