Chacho’s World Taco Eating Championship

SJSU students are seeking to capture the excitement, with world-class competitors like last year’s event (photos by Adrian Trujillo and Sergio Estrada).

SJSU students are seeking to capture the excitement, with world-class competitors like last year’s event (photos by Adrian Trujillo and Sergio Estrada).

San Jose State University’s School of Journalism and Mass Communications will stream the second Chacho’s World Taco Eating Championship on Aug. 15 at St. James Park in downtown San Jose. The stream will be available on South Bay Pulse, an app built by students.

Co-anchors Jonathan Wold and Brenda Norrie will go live at 4:15 p.m. Expect behind-the-scenes videos and interviews with top-ranked competitive eaters Matthew Stonie and Miki Sudo. As contestants gobble up the tacos, commentator Abraham Rodriguez will follow the action.

All three students are journalism majors or recent graduates. More than a dozen Spartans are involved, in front of the camera, behind the camera, and online. They’re collaborating with the goal of producing a high-caliber program on a shoe-string budget thanks to the power of the Internet and their own ingenuity.

The project is an excellent example of the cutting edge efforts underway at SJSU’s journalism school. Students built the South Bay Pulse app (Apple iPad, Android, Kindle Fire) using the Adobe Digital Publishing Suite. Adobe provided mentors, straight from corporate headquarters just a few blocks from campus in the heart of Silicon Valley.

In fact, the entire project grew from a synergy that could only happen here. The students and the taco contest’s producer met at a business event. David Ocampo, ’89 BS Advertising, ’92 MA Mexican American Studies, is creative director at Milagro Marketing. The event was sponsored by Content magazine, which covers the innovative and creative culture of Silicon Valley.