Business Plan Competition Winner Leverages Pinterest's Success

Judges Larry Boucher, CEO and Founder, Alacritech; Ed Oates, Co-founder, Oracle Corporation; Bill Barton, former Senior Vice President and CFO, Granite Construction, Inc.; Dan Doles, Co-Founder, Connexive, Inc.; and Dave Hadden, Co-founder, Arlo Inc. (photo courtesy of Anu Basu).

By Pat Lopes Harris, Media Relations Director

The top-prize winner at the 2012 Silicon Valley Business Plan Competition is capitalizing on the boom in social business to launch a new venture with a novel role.

Pintics, which scored the $10,000 Bill Barton First Prize, would provide the over 500 nationwide brands on Pinterest with tools to analyze and optimize traffic.

According to founder and SJSU alumnus Francisco Guerrero, Pintics is the only site tracking the best performing pins by traffic generated, sales, and viral activity.

Pintics is tracking over half a million images from Pinterest business users, up from 50,000 less than one month ago. Pinterest, an online pinboard, recently raised $100 million from investors, and is estimated to be worth $1.5 billion.

SJSU’s College of Business is exploring the possibility of the university becoming an equity partner with Pintics as it moves forward with incorporation, and continues to grow.

“San Jose State is reinventing the way publicly-funded higher education and entrepreneurs partner to commercialize ideas,” said Professor and Silicon Valley Center for Entrepreneurship Director Anu Basu.

And the winners are…

Here is a complete list of Silicon Valley Business Plan Competition winners:

  • Bill Barton First Prize award: $10,000 to Francisco Guerrero for Pintics
  • Larry Boucher Second Prize Award: $5,000 to Aleshia Rickard for Onya Baby
  • Dan Doles 3rd Prize Award: $2,500 to Amy Cesari for Gluten Free Bakery of Santa Cruz
  • Best Written Business Plan Award (sponsored by Dave Hadden): $500 to Uriel Chavez for Cantaritos

Four more finalists each received a solid state storage drive valued at $100, provided by alumnus and sponsor Matt Ready of Sandforce/LSI.

The competition is open to everyone who has studied or works at San Jose State. For more information, contact Dr. Anu Basu at