midnight madness logo

Spartan Basketball Midnight Madness

midnight madness logo

Spartan Midnight Madness 2011 will be presented by the Graduate Sport Marketing Group with the Division of Intercollegiate Athletics.

Date: October 14, 2011

Time: Doors open at 9:30pm

Location: Spartan Gym, Uchida Hall

Description: San Jose State will join the top college basketball programs around the nation in celebrating Midnight Madness.  The event is just the second time that San Jose State will present the men’s and women’s basketball players in this manner. Midnight Madness will be the first chance for students and fans to see this year’s San Jose State basketball teams.

Midnight Madness is the official term to describe the annual event that marks the first day that the NCAA permits formal basketball practice for the upcoming season.

Spartan Midnight Madness is a FREE event, and is open to all students, Spartan Squad members and fans. Friday night after the Homecoming football game against Hawaii, the Spartan football shuttles will drop you off near Spartan Gym, and those who walk down to YUH at 10 p.m. will have a chance to rock Spartan Gym with music, multiple opportunities to beat the players in free throw shooting, three-point shooting and a slam dunk contest. There will be multiple t-shirt winning photo and autograph opportunities and everyone in attendance will also be in the drawing to win several prizes from our sponsors.

Our beverage sponsor Red Bull Energy Drink will be there to lift fans to fly in YUH Gym with a drink that vitalizes body and mind. Details of ongoing season-long basketball promotions will also be unveiled at Spartan Midnight Madness. Spartan Midnight Madness 2011 is presented by the SJSU Graduate Sport Marketing Group in partnership with the Division of Intercollegiate Athletics.

The SJSU Graduate Sport Marketing Group consists of 20 students enrolled in a graduate level kinesiology course:  KIN 282 Sport Marketing.  The partnership is a fabulous opportunity to challenge the students with an active, student-centered learning problem, with logistics that are very similar to an “apprentice-style” task.  This is the second year that graduate sport management students have teamed with the SJSU athletic department to create and execute a real world sport marketing task.

Michael Beaubien (Assistant Athletics Director for Marketing and Multimedia Services) and Dan Hackett (Promotions and Fan Experience Coordinator) will be on hand to provide guidance and support, but essentially this is a student-motivated event.

The modern teaching toolbox must include innovative pedagogical tools. Active, student-centered learning, the inclusion of diverse instructional technologies and critical thinking activities are a necessary component of modern curriculum design. Educational creativity has become essential to capture the attention of our college students.

This partnership with SJSU athletics is perfect, we are lucky that athletics is willing to allow the students to tackle a real-life business challenge, and that both Athletics Director Tom Bowen and Senior Associate Athletics Director John Poch understand the importance of classroom stimulus in order to maximize student learning against the backdrop of sport management theory.  Both of them have been extremely supportive of the sport management program for a number of years.

The students have developed a specific marketing communications plan, event operations execution plan, very clear event success objectives and are hoping to support the men’s and women’s basketball teams as they start their season.  The main impetus for the SJSU Graduate Sport Marketing Group will be to get as many students in attendance as possible. They feel that many students sit in their dorms on Friday nights waiting to go out. This is the perfect opportunity to go somewhere on campus that is exciting, connect with the university, try some Red Bull, play some basketball, AND maybe go home with a new bike or printer.

— Submitted by sport management instructor Dr. Sonja Lilienthal, (408) 314-9576