San José State University (SJSU) students from the department of Hospitality Management (HSPM) hosted a Beers Around the World Trade show at The Glasshouse in downtown San José on November 13. The event was open to SJSU faculty, staff and students along with invited guests over the age of 21. Guests paid $5 for admission and tickets for tasting of beer samples. Additional beverages and food were also available for purchase during the event. All proceeds went to charity.
Students enrolled in HSPM 149, Beer Appreciation and HSPM 140, Meetings and Event Management planned and participated in the trade show. Beer Appreciation students worked in teams to fill the venue with decorated booths representing their assigned brewing region or country with at least two or more beer samples and food pairings for guests to taste. Event Management students planned the event and coordinated guest check in and concessions.
Carly Comer, a Hospitality Management student, worked with a group of fellow students from the HSPM 140 class to seek awards for the winners of the trade show. Comer said the class taught her how to work with companies to get sponsorships and donations.
“We reached out to different breweries in San José and Santa Cruz and were able to get prizes and beer donations,” said Comer about obtaining gifts that would be appealing to winners.
Comer’s group were also in charge of recording votes with an iPad in order to nominate beer presenters with the people’s choice award as guests exited the event.
Beer presenters competed with each other for judges’ choice and people’s choice award based on different criteria for each. Judges’ choice awards recognized the booths with the best beer and food pairing and best overall appearance, energy, tasting and knowledge. People’s Choice awards recognized the best apparel, most creative, and people’s favorite.
Every group received shot glasses, Redbull drinks, and 4 Wildcide Gordon Biersch Hard Cider.
Ruben Cardenas, a Justice Studies student, took the Beer Appreciation class because he wanted to gain more knowledge of beer. “I love beer, but I wanted to know the process of making it and how to truly appreciate beer rather than just drinking it,” he said.
Cardenas and his fellow students presented a booth representing the state of Washington. The group featured Olympia, Rainier, Red Hook Pumpkin Porter beer and Seattle Cider that was paired with sliced apples, lemon cakes and pizza. Each guest that visited their booth were given a lesson on the history of each beer and how it is made while being served.
“Coming here and taking what we learned in class and to put it in action is what this project really means to me,” Cardenas said. He learned about how the water source in Washington was proven to be natures best to brew beer with and that Seattle is the main brewing hub in the state.
The event wrapped up the night with a break dance performance by members of the King Library Rockers. Guests surrounded the dance floor as each crew member took turns showing off their dance moves.