Mark Your Calendar: Silicon Valley Innovation Challenge

Silicon Valley Innovation Challenge

Silicon Valley Innovation Challenge

The Silicon Valley Innovation Challenge (SVIC) is taking place all-day on Monday, November 16 in the new Student Union Ballroom. We encourage CASA students to enter the competition. It is a great way to showcase the innovations conceived by our creative, talented students and celebrate at this year’s event.

The new “Best Sport-Tech” award, sponsored by University Advancement, will be made available this year in addition to the Best Overall Innovation, Best Elevator Pitch, and Best Social Innovation award categories. Each winner will receive a cash prize.

SVIC is a fantastic networking and career building opportunity for students. Judges include faculty and industry professionals from leading Silicon Valley companies such as Cisco Systems, Applied Materials, AT&T, LinkedIn, Citrix, Ericsson, WMware, NetApp, and more.

Cisco Systems in particular plans to use SVIC as a talent recruitment platform. Eligible students with a GPA of 3.2 or higher should visit the Career Center to improve resume writing and interviewing skills prior to the event.


  • October 5: Submission opens for students, alumni, faculty, etc.
  • October 26: Submission closes at midnight
  • October 28: Online judging begins
  • November 9: Finalists Notified
  • November 16: SVIC Finalist Showcase, Student Union Ballroom, 9:00 a.m. to 5:00 p.m.

Visit SVIC to learn more.

Silicon Valley Innovation Challenge Poster

School of Journalism and Mass Communications Partners with Adobe

True to San José State University’s (SJSU) reputation as the best place in Silicon Valley to learn how to prosper in the 21st century economy, SJSU’s School of Journalism and Mass Communications (JMC) faculty and student staff members from SHiFT Magazine and South Bay Pulse are pushing the limits of digital technology. Like so many successful Silicon Valley start-ups, seed money came from experienced players and visionaries. Early contributors to the magazine program included SJSU’s Lucas College of Business and Hewlett-Packard (HP) Labs in Palo Alto, California.

“HP Labs helped us overcome the cost and distribution challenges,” says SJSU professor Tom Ulrich, magazine sequence advisor and digital publication program manager. “Our beautifully rendered magazines are available to a worldwide audience via HP’s print-on-demand service for about fifteen cents per page.”

Students create new digital magazine "The South Bay Pulse"

Journalism students create new digital magazine “The South Bay Pulse” to cover 25th Annual Cinequest Film Festival (photo: Christina Olivas)

With cost of printing and world-wide distribution in hand, Ulrich and engineers at Adobe Systems agreed to explore the most sophisticated tools for producing groundbreaking print and digital publications.

Last February, the staff produced the red carpet event at Cinequest. Staff members streamed the event live to subscribers across the world with Adobe software and $6,000 worth of off-the-shelf electronic equipment. They replaced the million dollar transmission trucks parked in front of the California Theater with portable electronic gear that every department on campus can afford.

“While still in its infancy,” Ulrich says, “we are convinced that these digital tools allow our students to rewrite the rules of broadcast journalism.”

As part of our ongoing experiment, the journalism program added South Bay Pulse, a digital weekly entertainment guide, to its stable of publications. In the summer of 2015 as part of the Adobe Challenge, staff members tested the December 2015 release of Adobe’s Digital Publishing Suite (DPS) software.

“With SHiFT magazine and South Bay Pulse, we are performing primary research in the undergraduate classroom,” says Ulrich. “In addition to contributing our ideas to Adobe’s next product release, we are the only group on campus to own an Apple developer’s ID.”

Adobe Systems professionals train South Bay Pulse students

Adobe Systems professionals train South Bay Pulse students

While Adobe created DPS in 2010 to clear the path for a prominent magazine publisher to move from print to the digital world, students from JMC are now helping to move the new industry standard forward.

“Staff members were chosen over students from other Bay Area universities to join seasoned programmers at Adobe to help develop the next generation of digital publication software,” Ulrich says. “Our students graduate not just knowing how to use these visionary tools. They are prepared to lead the industry.”

Ballroom Dance Club: Bring the Joy of Dance to Your Friday Nights

Hello CASA dance enthusiasts!  The ballroom dance club starts up this Friday with beginning salsa and beginning night club two step lessons.  The club meets each Friday in SPX 89 from 7:30-9:30pm.   For information on what’s up each week, see flyer with this post or check web site:
Any questions, contact the club’s faculty advisor:

Share Your Stories With Us: CASA Digtial Media Connects with the World


With the new semester upon us, we here at CASA invite you to share your stories with us this year on our digital media channels. From faculty to students to staff, our CASA community is involved in some incredible research and partnerships.

21st century digital media provides us robust tools to share and connect with the campus community, local community, and global community.

  • Do you have an event coming up? Let us know. We can help advertise.
  • Have you recently published an article or book? Share the information and links with us so we can expand your readership.
  • Do you have a think piece you want to share? Write up a short paragraph post for our blog?
  • Are you doing incredible work in the classroom that the rest of the faculty community can benefit from? Send us your stories.
  • Do you have students creating great projects and research? Share it with us.
  • Do you want help setting up your digital media channels for classroom, professional, or personal uses? Contact us. We will get you up and running.

Send blog posts, links, photos, videos, events, flyers, updates, conferences, class info, symposium info, and more to Daniel Murphy (  We can share your information easily across our digital channels.

In particular, we invite you to join us on LinkedIn. We have a vibrant connected community that is growing daily.



Twitter:  (@sjsucasa)






Image: By Sofiaperesoa (Own work) [CC-BY-SA-3.0 (], via Wikimedia Commons

HS 158 Sampler Digital Presentation Invite: Join Us on May 7th


by Frank Strona

We invite you to visit with us on Tuesday, May 7th from 3:00 – 5:45 and see engaged and creative students who have created innovative digital projects based on 21st Century Learning and new media tools.  We will be holding the Sampler at the MLK Library Room #225/229 on the SJSU campus.  Each semester the students in HS158 work on community hosted projects that create opportunities to improve the objectives of the organization.

This year we have again adopted the tool to replace the traditional powerpoint presentations style. New this semester, students will provide an archive version with audio of their presentations which can be sent out via shared links after the event.

Read more about HS158 on the Casa Blog: December 2013,  April 14, 2013, and visit our class About.Me page here for a short overview. We also have a “work in progress blog” at

More info coming soon.