Spring 2017 Series 2 of 10: Department of Hospitality Management’s Pebble Beach Program Provides Students with on the Job Hospitality Experience and Assists Students in Building a Better Business Network

If you plan on visiting the AT&T Pro Am Golf Tournament, Pebble Beach California, February 6-12, there is a good chance you may be served by one of SJSU’s Special Event Management students. “We have 32 students going down this year. Of those, the majority are Hospitality majors, with a couple of Kinesiology majors and a few majoring in public relations,” says Terry Thompson, Professor, Special Event Management Training.

Students setting up an On Course Food and Beverage tent prior to the tournament beginning.

The Department of Hospitality Management is excited to celebrate its 12th year of partnership with Pebble Beach Resorts to assist with the 2017 AT&T Pebble Beach Pro-Am. “Our students will be working On Course Food and Beverage, Sky Suites and Chalets,” says Thompson.

“They will be managing anywhere from 5 to 50 volunteers and paid employees during the tournament depending on where they are working. Students will work directly with Pebble Beach representatives to manage, plan, coordinate, and oversee these hospitality areas at one of the PGA’s most celebrated golf tournaments.”

In order to be chosen for this opportunity, students must complete an application, write an essay and complete a panel interview. “There are over 100 students that apply every year and we only choose 32,” says Thompson.

Students gearing up for golf cart training.

Once students have been accepted in the program, they must attend over 60 hours of training that is conducted in conjunction with the Pebble Beach staff. In this training, they learn how to set a table properly, adjust shades and lights, and prepare a proper break service according to the Lodge at Pebble Beach standards.

“It is a real commitment,” recalls Anissa Sanders, public relations major and member of last year’s student team. “We are required to stay near Pebble Beach for a week, waking up at 4 a.m. to eat breakfast and be at the courses by 6 a.m. Then, back to our lodging at 6 p.m. and have dinner with the team, and then to bed by 10 p.m. to do it all over again the next day.”

From left to right: Advisor Richard Larson, student assistants Anissa Sanders and Victoria Wright, and Advisor Terry Thompson.

If they perform well, students can be invited back a second time for management and paid positions. Ms. Sanders has been invited back this week to manage three VIP rooms in the Lodge. She was also invited to work the 2016 Pebble Beach Food and Wine Festival and Concours d’ Elegance this past year.  “Being a part of the Special Event Management Team taught me not only about the hospitality industry, but also about myself with the help of amazing advisors and Pebble Beach Managers. They help you grow and become confident in your choices as a manager. I’m happy to have done the program because I have built a network of friendships and ultimately a family.”

Sky Suite Team posed for a photo on the 18th Fairway.

The AT&T Pebble Beach Pro-Am is one of golf’s most celebrated and beloved events. Spanning three beautiful courses on the Monterey Peninsula (Spyglass Hill Golf Course, Monterey Peninsula Country Club Shore Course, and Pebble Beach Golf Links), it attracts the PGA’s top professionals and some of the best-known celebrities. The goal of the AT&T Pebble Beach National Pro-Am is not only to provide a highly competitive and entertaining PGA event, but also raise money for philanthropic causes.

It is truly exciting that San José State University has the opportunity to participate in this incredible event. The Hospitality Management Program is always on the lookout for some of San José State’s most responsible, enthusiastic, and professional students to join the Special Event Management Team.

SJSU Special Event Management Team.

Spring 2017 Series 1 of 10: Journalism Students Broadcast Cinequest Film Festival Events in Real Time

If you plan on attending the 2017 Cinequest Film Festival, there is a good chance you may be interviewed by Journalism 166 students.

Three years ago, when Professor Tom Ulrich, Professor Neal Waters and JMC Studio Director Juan Serna were gauging Adobe software and what they could accomplish, an idea struck.  “We thought with our Adobe software and $6,000 of rented video equipment we could broadcast an event live and audiences could view events in real time,” recalls Tom Ulrich, Journalism Professor, School of Journalism and Mass Communications. Thus, an ongoing relationship with the Cinequest Film Festival was formed.

Utilizing Journalism 166 Convergence Newsroom, a course designed for the experienced journalism major who wishes to learn about multimedia reporting for online platforms, Professor Ulrich and his team, approached the Cinequest Film Festival team and asked them if they could film opening night, closing night and all of the events in between. Ulrich recalls, “With Adobe software, we rewrote the rules for broadcast when my team of 12 students replaced a $1 million transmission truck with $6,000 of computer gear. We beamed live coverage of the film festival to subscribers of our digital arts magazine, South Bay Pulse.”

South Bay Pulse, a digital arts and entertainment magazine was launched by Ulrich, with Professor Neal Waters in time for Cinequest 2015.  “This March we will be covering Cinequest for the third time,” says Waters.

“Filming Cinequest events is a three week commitment for our class and probably four or five weeks when you take in the preliminary planning,” says Ulrich. “We spend the rest of the year covering the community at large.”

Professor Thomas Ulrich is a regular contributor to Wines & Vines. He has written feature stories for TimeThe Washington Post, the Christian Science Monitor and Orion Magazine. He helped launch SHiFT magazine with four professors from the Lucas College of Business nine years ago and launched South Bay Pulse, a digital arts and entertainment magazine, with Professor Neal Waters in time for Cinequest 2015.

The Western Publishing Association awarded the staff of the magazine “best student print publication for 2016.”  The staff of South Bay Pulse worked with Adobe to develop features for the latest edition of DPS (Digital Publishing Suite) software.

Community Supported Journalism – Adobe and SJSU Partnership (Video)

A Conversation with John Boorman – South Bay Pulse live coverage of Cinquest 2015 (Video)