Advertising professor to be featured in CISCO marketing

John Delacruz, an assistant professor of advertising in the College of Applied Sciences and Arts School of Journalism and Mass Communications at San José State University, will be on the other side of the marketing business in October when a film crew from Cisco plans to record how he has been using the company’s telepresence equipment.

Cisco creates videos to show innovative uses of their technology, including the business-to-business technology that is available in the School of Journalism and Mass Communications as well as other departments on campus. Delacruz informed JMC Director Robert Rucker of the effort last week. Delacruz said the Cisco crew is expected to interview him on Oct. 30, when he has plans to connect his classroom to an office in London for a discussion with a senior copywriter with a digital creative agency using the telepresence equipment in Dwight Bentel Hall.

The College of Applied Sciences and Arts has five spaces that are set up to use telepresence equipment with such programs as webex. The spaces include conference rooms and classrooms. The equipment has been used to connect faculty and administrators with colleagues in Afghanistan, Viet Nam, London and other far-flung locations. The Dean’s Office has plans to coordinate more training for faculty and staff on the equipment later in the fall semester.

JMC’s Global Communication Initiative uses Technology to Connect Students with Industry

by Bob Rucker

Advertising Professor John Delacruz has successfully launched a new JMC School Global Communication Initiative using the DBH 225 Cisco Telepresence technology.

Prof. Delacruz at the monitor.

Last week, Professor de la Cruz arranged for his advertising students to make presentations to an agency in New York City, the nation’s largest media market.

We would like to recognize all JMC faculty who have been using the DBH 225 projection system in classes. John’s session last week was the first attempt using the technology to connect with professional industry contact on a national scale.

JMC guests from Afghanistan were in attendance at the event, along with Professor Diane Guerrazzi who captured video. Special thanks to John Briar for helping test the technology before last week’s event. Professor Delacruz is set to give a report on the technology to JMC Faculty; look for a blog follow-up here on the innovative use of technology in JMC classrooms.

JMC faculty and student groups are anxious to use the Cisco Telepresence technology. The JMC Global Communications Committee is meeting soon to set-up guidelines for scheduling and using DBH 225 Telepresence.

This is another example, in a now growing list, of innovative edu-tech approaches being used across CASA departments.

Student Presents at Monitor

JMC class present at NYC Agency presentations

1st Telepresence set up w NYC Agency