Tag Archives: Advertising

Spartan Daily Newspaper Is Now Digital

Spartan Daily

82 Years of History Now Available

San José State University’s student newspaper, Spartan Daily, is celebrating the digitization and online presence of more than 80 years of hyper-local news.

The student newspaper is distributed three days a week on the SJSU campus and in the surrounding community. Covering news, sports, arts and entertainment, tech and opinion relating to the campus and its students. April 9, 1934, marks the first issue published from the Spartan Daily.

The School of Journalism and Mass Communications will be having a public launch event on May 2, 2016, from 10:30-11:45 a.m., at the Dr. Martin King, Jr. Library in room 225.

Click here to view the digitized newspapers.

Mark Your Calendar: Silicon Valley Innovation Challenge

Silicon Valley Innovation Challenge

Silicon Valley Innovation Challenge

The Silicon Valley Innovation Challenge (SVIC) is taking place all-day on Monday, November 16 in the new Student Union Ballroom. We encourage CASA students to enter the competition. It is a great way to showcase the innovations conceived by our creative, talented students and celebrate at this year’s event.

The new “Best Sport-Tech” award, sponsored by University Advancement, will be made available this year in addition to the Best Overall Innovation, Best Elevator Pitch, and Best Social Innovation award categories. Each winner will receive a cash prize.

SVIC is a fantastic networking and career building opportunity for students. Judges include faculty and industry professionals from leading Silicon Valley companies such as Cisco Systems, Applied Materials, AT&T, LinkedIn, Citrix, Ericsson, WMware, NetApp, and more.

Cisco Systems in particular plans to use SVIC as a talent recruitment platform. Eligible students with a GPA of 3.2 or higher should visit the Career Center to improve resume writing and interviewing skills prior to the event.

KEY DATES

  • October 5: Submission opens for students, alumni, faculty, etc.
  • October 26: Submission closes at midnight
  • October 28: Online judging begins
  • November 9: Finalists Notified
  • November 16: SVIC Finalist Showcase, Student Union Ballroom, 9:00 a.m. to 5:00 p.m.

Visit SVIC to learn more.

Silicon Valley Innovation Challenge Poster

College launches new website for international experience initiative

Students in the College of Applied Sciences and Arts have the opportunity to participate in 10 faculty-led study abroad programs this summer including programs in Turkey, Spain, France, Grenada and other countries (some courses are still pending approval.)

Program details can be found at a new website launched by the College of Applied Sciences and Arts that is devoted to its International Experience Initiative.

The website is part of an effort to inform incoming students of a new requirement for students enrolling in Fall 2015 and later in the School of Journalism and Mass Communications, the Valley Foundation School of Nursing and the Department of Occupational Therapy, and the School of Information starting in Spring 2015 to have an international experience before they graduate. The four departments and schools are piloting the initiative with plans to expand to all the schools and departments in the College in future years.

The newly launched website has a description of the types of study abroad that will be accepted as well as contact information for advisers who will be able to answer questions students might have.

Some of the suggested ways to meet the requirement include:

  • SJSU Semester Exchange Program (Semester or Academic Year, some summer only available)
  • SJSU Faculty Led Program through College of International and Extended Studies (Semester, Summer, Winter & Spring Break)
  • CSU International Program (Full Academic Year)
  • Academic program through an international university
  • Study abroad program through another university or a community college
  • Approved Independent Study Abroad Program

For more on the programs, visit the new website at: http://www.sjsu.edu/casa/international-experience/

 

JMC students take home AT&T grand prize at Dallas competition

A team of five San José State University advertising and public relations students took home a grand prize at the AT&T campus challenge Dec. 12, winning out against 30 other campuses in the United States in a multi-part challenge.

The students, who created the DB&H on-campus advertising and public relations agency, started their competition in August. The ad and PR agency is a program in the College of Applied Sciences and Art’s School of Journalism and Mass Communications. While most of the colleges competed with teams made up of an entire classroom of students (with at least 25 students on the team,) the SJSU team included five students. The students included Kent Bravo, Lisa Sydes-Findlay, Daria Gorohova, Jenna Martinez and Nick Mundy.

A team of five JMC students, pictured here with advertising professor Timothy Hendrick, far right, took him the grand prize at the AT&T campus challenge.

For the competition the teams were challenged to change the perception of AT&T with 18-24-year old students through an on-campus event and also to enlist Science, Technology, Engineering and Math students to consider employment with AT&T after graduation. The team worked with regional employees of AT&T to present their initial research and data.

The team made it through the first round of competition, in which they won AT&T products as prizes. The field was narrowed to seven teams who were invited to compete for first and second place at the AT&T corporate headquarters in Dallas this week with all expenses paid by the telecommunications company.

Timothy Hendrick, an advertising professor at SJSU, said via email that the task of presenting to 50 executives was daunting for the students, “but they were brilliant in presenting their solution.” The DB&H team won the grand prize of $3,000.

“The team really came together, learning how to work as a team, and develop creative and comprehensive solutions to meet the challenge,” Hendrick said, via email.

He also noted the short two-day trip came in the midst of other finals for the students, who spent time studying on the plane ride home.

“I am proud of what they accomplished and they will be able to take the skills and knowledge they developed into their careers,” he wrote in an email.

Some of the team members have been approached by AT&T executives about potential employment after they graduate next spring.

Advertising professor to be featured in CISCO marketing

John Delacruz, an assistant professor of advertising in the College of Applied Sciences and Arts School of Journalism and Mass Communications at San José State University, will be on the other side of the marketing business in October when a film crew from Cisco plans to record how he has been using the company’s telepresence equipment.

Cisco creates videos to show innovative uses of their technology, including the business-to-business technology that is available in the School of Journalism and Mass Communications as well as other departments on campus. Delacruz informed JMC Director Robert Rucker of the effort last week. Delacruz said the Cisco crew is expected to interview him on Oct. 30, when he has plans to connect his classroom to an office in London for a discussion with a senior copywriter with a digital creative agency using the telepresence equipment in Dwight Bentel Hall.

The College of Applied Sciences and Arts has five spaces that are set up to use telepresence equipment with such programs as webex. The spaces include conference rooms and classrooms. The equipment has been used to connect faculty and administrators with colleagues in Afghanistan, Viet Nam, London and other far-flung locations. The Dean’s Office has plans to coordinate more training for faculty and staff on the equipment later in the fall semester.