Jooyeon Ha

Tenure and Promotion to Associate Professor

Years at SJSU: 4

Department: Hospitality, Tourism and Event Management

RSCA focus: Hospitality services marketing, foodservice management, consumer psychology, consumer behavior, food and cultures, hospitality quality management and information technology in hospitality management

Associate Professor Jooyeon Ha participated in the 2016 University Grant Academy, and has received SJSU Central RSCA grants to support her research on solo dining and measuring quality of service technology in restaurants. She has presented research on dining alone at the Korean American Hospitality & Tourism Educators Association Conference, where she received the 2018 Award for Excellence in Service, and the Asia Pacific Tourism Association (APTA) Conference.

Her latest accepted article “Why do people try different restaurants? The investigation of personality, involvement, and customer satisfaction” will be published in the International Journal of Hospitality & Tourism Administration. Other recent articles have focused on online hotel booking behavior, how authenticity at ethnic restaurants influences the experience and how loyal customers perceived the quality of restaurants.

Ha teaches five courses that prepare her students to work in a global industry, including an internship class and multicultural and international issues in hospitality management. She serves on her department’s search and RTP committee, and has served on a multitude of other college and department-level committees.

Note: Congratulations to the 43 faculty members who received tenure and/or promotion for 2018-19. We have invited each faculty member to participate in a series of posts profiling their teaching, service, and research, scholarship and creativity activities. Those faculty who opted to participate will be featured throughout the fall semester on the Academic Spotlight blog and the digital sign in the Administration Building lobby.