Information Technology Services (ITS) is piloting an online System Status application powered by StatusPage.io to communicate planned and unplanned IT systems and services availability. We invite you to visit SJSU System Status to track the availability of your favorite IT system or service. You may also subscribe to receive notifications via email and/or SMS messages.
User experience guest lecture presented at School of Library and Information Science. Presentation includes online resources and tools for gathering information about user experience and relaunch of SJSU website and Search.
The search terms that visitors use to search your site litereally ‘tells’ you what they’re looking for. If you’re using Google Analytics you can ‘listen’ to your visitors. Are you ‘listening? It’s a conversation you don’t want to miss!  . This conversation provides valuable information about the search experience that creates opportunities to improve user satisfaction and make your website deliver.
Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to prospect the entire mountain . Are you ready for the data mining adventure? Let’s get started.
1. Where does search begin?
Link to Inbound Traffic Report: http://bit.ly/1b8Lf3A
Using the Inbound Traffic Report
“By Domain” report tab provides a quick snapshot and you can drill deeper.
- “By Referring Page” report tab provides the Full Referrer and you can drill deeper to find search terms originating from each page. This information can lead to further improving your page layout, making existing content stand out and spark ideas for new content. This information is helpful in giving key context to understanding how well content on a page is delivering value. Ideally if the page is working then there should not be a need for people to search.
- You can now easily calculate how often users (visitors) are using search?
2. Where does search end?
Using Google Analytics _trackEvent you can capture the destination (URL) before sending your user (visitor). SJSU Search is powered by Google Search Appliance (GSA) where logic is added to XSLT for tracking outbound link. You can add additional XSLT logic to capture only the domain as Event Label (SJSU GSA XSLT with Event Label)
Link to Outbound Traffic Report: http://bitly.com/1678tS3
Using Outbound Traffic Report
Advantages include tracking non-HTML documents and tracking traffic to domain(s) you crawl but not administer
“By Domain” report tab gives you a quick snapshot of where users are going
“By Destination” report provides a quick snapshot of pages getting traffic from Search and you can drill deeper
“By Search Term” report tab identifies search terms driving traffic to specific pages. Below is a screenshot of search terms driving traffic to Financial Aid & Scholarship Office website
3. Any insight into Search Term?
Link to Search Term Report (STR): http://bitly.com/15hjao2
Using Search Term Report
“Hard to find queries” tab includes metric Results Pageviews/Search a clear indicator to deliver relevant results  and % Search Exists the most important metric to measure the relevancy . You can also compare Total Unique Searches & % Search Exists for Search Terms in red. Knowing what is being searched is ok, knowing then where to focus your efforts to improve is priceless .
“Refined queries” tab includes metric Search Refinement. You can click on the Search Term to list Refined Keywords. You can also compare Search Refinements & % Search Exists for Search Terms in red.
“All Queries” tab includes all Search Terms and you can drill further to find Refined Keyword