Broderick at Chinese New Years Day parade

Video: Young Alumnus Helps Develop Super Bowl Ad

By Pat Lopes Harris, Media Relations Director

When it comes to finding your dream job, it’s tough to beat Darren Mitchell, ’11 Advertising. He is putting his degree from the School of Journalism and Mass Communications to work, helping develop a Super Bowl ad for Honda, celebrating the launch of the all-new 2012 CR-V. Honda brings back “Ferris Bueller’s Day Off,” casting Matthew Broderick as himself, skipping out on a day of work and living it up in his all-new CR-V. While the movie was set in Chicago, the ad features California’s coast. An account manager at Santa Monica-based ad agency RPA, Mitchell describes his job on LinkedIn: “I work on the Honda National Account, on the Digital/Interactive, SUV/Truck, Social Media team. I assist in managing and coordinating all social media efforts from Honda on Facebook and YouTube. I help coordinate minor and major changes to the Honda Automotive website, ensuring content is current and up-to-date. I help produce and present tracking reports for various interactive media’s to the client.” Read more in Adweek.