Chang Kim

Associate Professor, Graphic Design

“I love to play with signs, symbols and icons.”

Chang Kim’s fascination with visual play using type has strongly influenced his work and career as a graphic designer. In addition to creating San Jose State’s proprietary typeface, SJSU Spartan, Kim has shown his work in international typography magazines, conferences and exhibits. Using type as image, he creates typograms—visual illusions with dual meanings that communicate concepts in effective, enjoyable and humorous ways. Expert in metamorphic image making with experimental typography and visual identity design, he counts among his corporate and institutional clients Samsung Electronics, Hyundai Motors,  Donghwa Bank in Korea and Hewlett-Packard. His philosophy for teaching design? Start with curiosity and move through an open process of experimentation.

Department: Design
Faculty website
College: College of Humanities and the Arts
Related stories: SJSU Spartan, San Jose State’s proprietary typeface

Photo: Thomas Sanders, ’15 MFA Photography

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