Long before television commercials and the Internet, local merchants were seeking effective and innovative ways to advertise their services to the public. In the December 2018 Sourisseau Academy photo album Anthropology Professor Emeritus Tom Layton cruises the delivery wagons, buggies, vans, and trucks that became moving billboards, reaching even the most remote corners of the Santa Clara Valley.
The December 2018 Sourisseau Academy news video visits the many locations that have vanished from our modern landscape.
In 1930, most San José residents were familiar with the towns of Alma, Perry, Pomar, Madrone, and Wrights — none of which exist today. In the November 2018 Sourisseau Academy photo album Anthropology Professor Emeritus Tom Layton pays tribute to the towns and venues that have disappeared from our modern landscape.
The November 2018 Sourisseau Academy news video presents 150 years of birds-eye views of growth and change in the Silicon Valley.
From second story rooftops in 1858, to the 115-foot “birds’ nest” atop the dome of the Santa Clara County Court House in 1869, to the 207-foot platform near the top of the San José Electric Light Tower in 1881, artists and photographers, lugging sketch pads, tripods and glass plate negatives, climbed higher and higher to capture iconic panoramic vistas. In the October 2018 Sourisseau Academy photo album retired Anthropology Professor Tom Layton journeys into the sky to the imaginary heights from which artists have transformed the Silicon Valley into a fantastical realm where San José’s Hotel De Anza can easily loom larger than all of San Francisco.
The October 2018 Sourisseau Academy news video [titled “Horse Power!” this month] explores the era of the horse and buggy, and the sweet aroma of fruit trees by the side of the road.
From 1850 to 1910, livery stables, harness makers, blacksmiths and wagon builders were essential to transportation and commerce in virtually every California town. In the September 2018 Sourisseau Academy photo album retired Anthropology Professor Tom Layton presents an illustrated tour through the Equine Era of “horse power” to its replacement by the “horsepower” of the automobile.
The September 2018 Sourisseau Academy news video explores the elegant, engraved graphics that graced the letterheads of San José merchants during the same years as the “Equine Era.”
The late 19th century was a Golden Age for San José engravers. In the August 2018 Sourisseau Academy photo album retired Anthropology Professor Tom Layton takes readers on a guided tour through half a century of exuberant letterheads from local printers.
The August 2018 Sourisseau Academy news video pays tribute to a century of working women, whose labor was essential to the growth of commerce in the Santa Clara Valley.