Mirroring cities all over the country, the early 20th century shopping experience in the Santa Clara Valley centered on downtown. And for the first half of the century, downtown San Jose was the valley’s main shopping destination. Following World War II, however, economic prosperity ignited the construction of suburban shopping centers all over the Valley, and it was not long before urban businesses followed the mass migration to the suburbs. In this month’s Sourisseau Academy photo album Heather David (author of Mid-Century by the Bay) explores the origins of modern consumerism.
This month’s Sourisseau Academy news video tours Los Gatos, which for decades was Sunset Magazine’s iconic version of life in the Santa Clara Valley.