by Bob Rucker
Distinguished SJSU Public Relations graduate Jon Iwata, Senior VP of Marketing for IBM, served as the keynote speaker at the PR Day Event held in the SJSU Student Union this past May 1st. Iwata was a classmate of PR Professor Chris Di Salvo, who invited Iwata and other PR graduates to return to campus for this event that brought together faculty, students, and professionals in diverse communications and PR fields. PR Day drew a crowd of 160 people for his noon hour address. Many other PR graduates, now accomplished professionals, returned to campus to share their expertise and advice with current PR students.
Amongst his many accomplishments, Iwata oversaw IBM’s Watson project on the nationally televised game show Jeopardy. IBM states that, “Cognitive systems like Watson may transform how organizations think, act, and operate in the future. Learning through interactions, they deliver evidence based responses driving better outcomes.”
The main thrust of Iwata’s keynote focused on the importance of understanding how new technology is being used to track and gather public information, and how that research Big Data needs to be studied carefully and used by businesses in an ethical manner.
Iwata said universities around the country need to teach these concepts, citing IBM, which is teaching employees how to understand and use social media as branding tools. Currently, more marketing resources go into social media channels, with reduced funding into traditional forms of company advertising and marketing.
Click below for select short videos from his keynote:
Iwata discusses digital media approaches: IMG_5660
Iwata discusses Big Data science and PR: IMG_5661
Iwata on Big Data, computer science, and technology: IMG_5671
Iwata discusses Watson, decision-making, and Jeopardy: IMG_5672
PR Day was a huge success for the JMC School. Congratulations to PR Professor Christine Di Salvo and all her public relations students who did an excellent job developing this event!
by Frank Strona
We invite you to visit with us on Tuesday, May 7th from 3:00 – 5:45 and see engaged and creative students who have created innovative digital projects based on 21st Century Learning and new media tools. We will be holding the Sampler at the MLK Library Room #225/229 on the SJSU campus. Each semester the students in HS158 work on community hosted projects that create opportunities to improve the objectives of the organization.
This year we have again adopted the Prezi.com tool to replace the traditional powerpoint presentations style. New this semester, students will provide an archive version with audio of their presentations which can be sent out via shared links after the event.
More info coming soon.
by Anji Buckner
On April 23, 10 students and a faculty member from the Health Science and Recreation Department set off on the first – of what we all hope to be – an annual CSU-wide Health Science Public Policy Summit.
The Summit was coordinated by the Chair of CSU-Los Angeles Public Health Department, Walter Zelman. In the past, Professor Zelman has taken his own CSU-LA students to Sacramento to learn more about the state political process regarding health, health care, and the health professions. This year, due to the generosity of the California Endowment, Zelman was able to offer the experience to all CSU Health Science departments. In total, nearly 170 students and 10 faculty members participated.
The purpose of the 2-day summit was to introduce students to the political process and engage in professional networking. Students across all campuses were encouraged to meet one another, talk about their schools and programs, and learn about the many different Master’s in Public Health programs that are offered throughout the CSU system. Additionally, Zelman had orchestrated an impressive line-up of leaders to speak to the group about their lives, professions, and the health policy process.
The two days were full of engaging activities that started with a warm welcome by State Senator Kevin DeLeon of Los Angeles. DeLeon shared his life experiences that led him into state politics and encouraged the students, through his personal story, to develop and maintain a strong work ethic and cultivate a curiosity that can inspire critical thought and innovative solutions to the most challenging of community experiences. Following Senator DeLeon, students attended the Assembly Health Hearing, where they heard the presentation and opposition to AB 154 Atkins, which proposes to extend access to abortion through training of additional providers. The proposed legislation served as a prime example of the ways in which the political process must incorporate public participation and how, when opinions are polarized, the legislative process becomes far more complicated.
The group also attended a portion of the Board meeting of the California Exchange, which is the leadership body responsible for overseeing implementation of the Patient Protection and Affordable Care Act in our state. The group also got to meet two policy analysts – Joe Parra of the State Republican Office and Mia Orr from the office of Democratic Assembly member Holly Mitchell.
Day Two was equally engaging as the group met with one California eader after another. We started with a panel from the top leadership of the State department of Public Health, including: Chief Epidemiologist and Deputy Director for the Center for Infectious Disease- Dr. Gill Chavez; Chief Deputy Director of Policy and Programs -Kathleen Billingsley; Deputy Director of the Office of Public Affairs – Anita Gore; the director of the California Exchange – Diane Stanton; “Place Matters” program director of the California Endowment, Christine Tien; health policy journalists Dan Walters and Evan Halper; Marty Gallegos of the California Hospital Association; and the highest-ranking state health official – Secretary of Health – Diana Dooley.
Intermixed with these remarkable discussions with public policy leaders and professionals, students from each school presented what they most liked, appreciated, and felt to be unique about their university and program. This was illuminating as each student group spoke eloquently and personally about the meaning of their Health Science degree. To great credit across all the departments in the CSU system, it was powerfully evident that these students are passionate and committed to working towards change that will improve people’s lives.
All in all, SJSU HSR students are returning to campus with a renewed enthusiasm for public policy, a better understanding of the strengths of all of the CSU HS programs, new friendships, and many resources for employment opportunities in health policy and health reform. Faculty who attended the two-day summit are also returning to campus with a lot of ideas of how we can all better support and encourage our students to engage in public policy, ways we can use our campus to initiate and participate in health reform, and how we might envision innovative programming that continues to unite the Health Science faculty and students throughout the state.
Additionally, the 2-day conference was video-recorded by SJSU Health Science Alum Byron Doughtery and will be made into a short documentary highlighting the events and showcasing the enthusiasm for Health Science, health reform, and public policy.
Those of us who attended from SJSU are very appreciative of the efforts of CSU-LA to initiate this statewide experience. We will do all we can to ensure that this first-ever event becomes the first-annual public policy summit for CSU Health Science students.
It was a great day for CASA at the University Service Learning and Engagement Awards Ceremony. CASA faculty and our students were winners of four of the awards given this morning. It makes it very clear that our college continues to be a very community engaged college. Congratulations to:
1. Susie Rivera, Justice Studies–Faculty Lecturer Award
2. Nancy Megginson, Kinesiology–Faculty Professor Award
3. Jesse Medina and Lisseth Castillo-Valencia–Justice Studies students in the Records Clearance Project–Martin Luther King, Jr. Award
4. CHAMP, Center for Health Aging in Multicultural Populations–Collaborative Projects
VERY IMPRESSIVE! CONGRATULATIONS TO WINNERS AND TO CASA!
We will follow up with blog posts on each of the winners. Stay tuned.